Company overview

We provide The Best

sales training In Toronto & across Ontario

If your company is focused on crushing your sales goals and long-term growth. Edward Henry Company has exactly what you need! hype won’t do it, motivation won’t do it. You need a systematic approach to selling. 

Our Vision

Excuse my language but we are here to Cut The Bullshit! We will help you identify where your bottlenecks are, where you're consistently losing customer engagement, how to keep the customer accountable each step of the process, how to optimize your CRM for efficiency and accuracy, and much more.

After years of being a student of selling and reading every book on sales and sales training I could get my hands on, I realized that these teachings lacked a true tangible framework. There was too much of a focus on motivation and hype, there were pitch lines and tactics that could only be used in various situations and the list goes on. The fundamental framework has never changed. It has only changed its external appearance however, the guts always remain the same, no matter how you dress it up and trademark it.

In 2007, We developed the only content approved as sales education by the Ontario Ministry of Training, Colleges, and Universities. We didn’t create anything unique. I simply organized the materials that worked and advanced these fundamentals in practical ways and applied them to varying industries of selling. No promises of exaggerated prophecies or claims of false gold. Just straight results based on logic and action.

Since that time, Edward Henry Company has gone on to continue to build a sales enablement resume of various training adoption, workflow, and CRM improvement systems. We have worked with and collaborated with many businesses across multiple industries all over North America. Including Lindsey, Peterborough, Ajax, Oshawa, New Market, Markham, Richmond Hill, Toronto, Brampton, Milton, Mississauga, Oakville, Burlington, Hamilton, and more.

You bring us your sales problems and we show you how implementing the right systems can create the perfect solution!

“Most businesses think they have a sales problem. THEY ARE WRONG!
Most businesses have good people doing good work, what they have is a systems problem…”

Edward Henry

Why Us

The reasons Why We are The Best Choice For Your Business


Keep your customers accountable during the sales process. So they do what they said they would do when they said they would do it.

We Make the process Easy

One of the biggest things most organizations haven't learned yet is that they are giving their customers too much work.

Transparent training systems

Monitor your teams progress while being trained and understand who needs additional guidance in what areas in real time.

Full Adoption Support

We stick around to assist with the adoption process and make sure you have all the tools needed to get everyone up to speed and executing.

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